Whatsapp/Wechat: +86 13590613861

News

Beauty brands "snag up" pulp-molded packaging? Unpacking the "middlemen" in this sector-2

Beauty brands "snag up" pulp-molded packaging? Unpacking the "middlemen" in this sector-2

21 May, 2026

Meishi Machinery: Why does it get stuck in the "throat" of pulp molding?
In the field of pulp molding equipment, Meishi Machinery has a very clear technological path - not to make "general-purpose machines", only to make "beauty grade" products.
Several key technical indicators can provide a glimpse:
  Accuracy: Wall thickness tolerance ± 0.1mm
The requirements for surface quality in beauty packaging are almost "abnormal" - there should be no molding lines, no bubble marks, and no color difference. Meishi Machinery uses a multi zone independent vacuum control system and CFD fluid simulation mold design to control the wall thickness tolerance within ± 0.1mm, with an industry average of ± 0.3mm.
  Speed: Single mode beat 18-25 seconds
By using a servo driven hot pressing system and a fast demolding mechanism, Meishi's high-speed models can achieve a single-mode cycle time of 18 seconds, which is directly doubled compared to the industry's common 30-40 seconds. For beauty customers with an annual procurement volume of millions, this means that the equipment investment return cycle has been shortened from 18 months to 9 months.
   Alien ability: The aspect ratio can reach 4:1
The pulp molding process achieves complex three-dimensional structure customization through molds, and has good formability within the range of width to depth ratio ≤ 3:1. If dry pressing technology is used in conjunction with annealing treatment, a local aspect ratio of 4:1 can be achieved, but the rebound rate needs to be controlled (about 4.5%)
  Slurry adaptation: compatible with 100% recycled slurry
Under the pressure of environmental compliance, Meishi's equipment has achieved stable molding of 100% recycled pulp, with a surface whiteness of ≥ 85% ISO and strength that meets ISTA 3A transportation testing - this means that customers can use the cheapest waste cardboard boxes as raw materials to create a high-end texture that looks like virgin pulp.
   Whole line plan: from laboratory to mass production, delivery in 45 days
What Meishi provides is not just a machine, but a turnkey project of "formula debugging → mold development → sample verification → production line implementation". For beauty brands, it usually takes only 45 days from concept to mass production, which is half the industry average.
It is understood that among the top 20 beauty brands in China, there are 7 pulp molding production lines using or evaluating Meishi Machinery, covering three categories of cosmetics, skin care and perfume.
Industry endgame: Pulp molding is not a "replacement", it is a "reconstruction"
If we compare the packaging industry to a game of chess, what pulp molding is doing is not eating the "sub" of paper boxes or plastics, but redefining the chessboard——

Packaging is no longer a 'container', but a 'part of the product experience';
Mold is no longer a 'cost item', but a 'brand asset'
(With the same set of molds, changing the color of the slurry can produce the entire series);
Equipment is no longer a 'production line tool', but a 'technological barrier'
Whoever masters the equipment will master the next generation packaging standards.
In the next 3-5 years, the penetration rate of pulp molding in beauty packaging is expected to jump from the current less than 5% to 25% -30%.
And the 'shovel sellers' on this track, represented by core equipment manufacturers such as Meishi Machinery, have just reached the tipping point.

Foshan Meishi Machinery Co., Ltd. is one of the leading enterprises in the field of pulp molding equipment manufacturing in China. With 15 years of technological accumulation and multiple industry pioneering achievements, it is in a leading position in terms of automation level, equipment performance, and whole plant solution capabilities. It is an important force in promoting the intelligent upgrading of the domestic pulp molding industry. In the future, Meishi Machinery will lead the pulp molding industry towards a more environmentally friendly, efficient, and intelligent direction. The company will continue to uphold innovative concepts, provide customers with more high-quality solutions, and jointly create a new chapter in pulp molding manufacturing.

Related News
[2022-11-10] Sincere Recruitment of agents in th... [2022-03-29] Exhibition news! Meishi will show u... [2022-03-29] Meishi Fogang factory held a grand ... [2022-03-29] Meishi invites you to join the 2022...
PRODUCTS
HOT PRODUCT